Tuesday, December 23, 2014

The Vintage Rolex Christmas Ads...



The Vintage Rolex Christmas Ads

Viewing Rolex Christmas Ads Through Time

I hope everybody is having a great holiday season! Every year, around Christmas time, I publish this Rolex Christmas ad story, and each year I significantly update it. This year is no exception, and I just completed a major update including a 1948 Season's Greeting from Rolex Founder, Hans Wilsdorf!!! I can hear the Nutcracker Suite playing in the background ;-)

Rolex used to publish Rolex Christmas ads, but I don't recall ever seeing one in a magazine in my lifetime. It is interesting to note the Rolex Christmas magazine ads only ran while Hans Wilsdorf, the founder of Rolex was alive.



1928 Rolex Christmas Ad




1930 Beautiful Rolex Christmas Ad

This next stunning art-deco vintage Rolex ad from 1930 that features a woman sporting the flapper look. It was published in the British publication named "The Tatler" in 1930. This ad was published at a fascinating and optimistic time in Rolex history. Several years prior, Hans Wilsdorf, the founder of Rolex had recently completely revolutionized the world of watches, when Rolex introduced the worlds first waterproof watch, known as the Rolex Oyster.

In 1930, Rolex was preparing to revolutionize the world of watches again, by preparing to introduce the Rolex Perpetual movement, which was the worlds first automatic movement that would allow the wearer to wind their watch simply with just the movement of their wrist. I believe this beautiful ad reflects Rolex absolute optimism at this time. Notice how the ad uses the term wristlet instead of the commonly used term of of today which is wrist watch.




It took Rolex 20 years before they came up with their crown logo which they introduced in 1925. If you examine all of the ads, which run from 1935 to 1948, you will notice how much the Rolex crown logo evolved. Over the 12 year span from 1935, we witness the evolution of the crown from a kind of primitive version to the timeless logo which has not changed very much over the past half-century.

1935 French Rolex Noel Ad

Next we examine this vintage Rolex ad from 1935 that was published in France. The watches in this ad are art-deco and more dress watch oriented.





1936 British Rolex Noel Ad

Next we examine this vintage Rolex ad from 1936 that was published in England in the Punch or The London Charivari. 






1937 French Rolex Noel Ad

Next we examine this vintage Rolex ad from 1937 that was published in France. 





1938 French Rolex Christmas

We see in this next French Rolex Christmas ad that with all the different Rolex ads, Rolex is really beginning to hit its stride. I really like the artwork in this ad.



1942 World War II
Rolex U.S.A. Christmas Message

World War II was an extremely difficult time for most people on earth. Hans Wilsdorf, the founder of Rolex was likely very, very frustrated by the mess the Nazi's and other axis powers made because it had a devastating financial impact on Rolex business.

The reason I suggest Hans Wildorf and Rolex must have been really frustrated, is because Rolex had really begun to hit its stride, and Rolex wanted to capitalize on their patents on both the waterproof Oyster as well as the perpetual automatic movement. This spiritually uplifting ad was published in the United States in 1942.



1943 World War II
Rolex Christmas Magazine Ad

It is difficult to put into words how profound and optimistically prescient this next 1943 Rolex magazine advertisement was from the middle of World War II. I is also interesting that Hans Wilsdorf and Rolex were so distraught about the sad affairs of the world, Rolex published this add that was just an observation and a wish for the future. In other words, Rolex spent money to make this bold declarative statement, and did not even show or mention a watch in the ad.





1944 World War II
Rolex Christmas Magazine Ad

In this next World War II Rolex Christmas Ad, you see how they were getting excited about the end of World War II:




1945 World War II
Rolex Christmas Magazine Ad

In this next World War II Rolex Christmas Ad, you can see that Rolex is relieved and back on its optimistic game:



1946 German Rolex Ad



Rolex was quick to get things back to normal just after World War, as we see in this very elegant German Rolex Christmas ad from 1946.






1947 French Rolex Ad







1948 Hans Wilsdorf Season's Greetings

The following magazine ad offered Season's Greetings and Happy New Year wishes from Rolex founder, Hans Wilsdorf to everybody in every country! As you can see by reading the Rolex ads during World War II, Hans Wilsdorf was really frustrated because the war made it challenging to import raw material for making watches, as well as making it seriously difficult to distribute Rolex watches internationally. With the war finally over, Rolex could really spread its wings and fly high and fast, and Hans Wilsdorf's jubilance is clearly communicated in this 1948 Rolex Season's Greetings ad. 





1948 Rolex U.S.A. Christmas Ad
40th Jubilee Celebration

In this next Rolex Christmas ad from 1948 we see Rolex back on top of its game. With the World War II fiasco behind it, it was smooth sailing. 1948 was Rolex's 40th anniversary so they named their new 5-link trademark bracelet, "The Jubilee Bracelet" as seen below on this first generation yellow gold Datejust. (The 40th Anniversary of most things is referred to as The Jubilee Anniversary).

We take having a date complication on a watch today for granted, but back in the late 1940s when Rolex was the first to introduce the date feature, it was considered a dramatically positive innovation. This all-new Rolex Datejust on a Jubilee bracelet is essentially the watch Rolex gave Dwight Eisenhower, who at the time was the Supreme Commander of NATO in Europe.

The yellow gold Rolex Datejust on a Jubilee bracelet is essentially The Father Of The Rolex President or Rolex Day-Date.






Vintage Rolex U.S.A. Hotness Ad from 1968
When Pucci Dictates Glitter...Is It Chic To Flash A Rolex?
This is Rolex...The Christmas Watch For Golden Girls





2013 Rolex Festive Season Website
Rolex In The Digital Age


I thought it would be interesting to compare the closest we can come today to a Rolex Christmas or holiday season ad, which comes from Rolex's website with shows a bejeweled Rolex Day-Date, and it says "Discover the Rolex selection for the festive season."




Monday, December 22, 2014

Thomas Kinkade Painter Of Light


...Rolex Super-Coolness...

Thomas Kinkade
Painter Of Light
1958-2012

Rolex GMT-Master

Thomas Kinkade was an American painter, who is arguably the most commercially successful artist of the 21st Century. How successful is his artwork today? Apparently at least 5% of American homes has a copy of one of his paintings hanging in their home. Thomas Kinkade is pictured below sporting a yellow gold Rolex GMT-Master.


Thomas Kinkade wore a yellow gold Rolex GMT-Master as seen above, and also wore a Pepsi Rolex GMT-Master as seen in the photos below.


Thomas Kinkade is arguably to the 21st Century, what Pablo Picasso was to the 20th century, as far a being prolific, popular and commercially successful, and ironically they both wore the exact same Rolex model, which was a Pepsi Rolex GMT-Master!









Classic Christmas Paintings
Making Spirits Bright

"Every painting is a journey." –Thomas Kinkade

I decided to publish this story today, as a way to get into the Christmas spirit, since Thomas Kinkade's paintings are arguably the greatest Christmas themed paintings. Thomas Kinkade's Christmas paintings are extremely ideal and heartwarming, and capture the essence of this most wonderful time of the year.




One could argue that Thomas Kinkade's paintings are similar to Norman Rockwell's in the sense that he is constantly attempting to capture this highly idyllic state of Americana. Thomas Kinkade grew up in Placerville, California, in the U.S.A., which is a city that you would pass through if you were traveling from the San Francisco Bay Area on you way to Lake Tahoe.










Sunday, December 21, 2014

King Kong Rolex Christmas



King Kong For Christmas Poster

Jeff Bridges 
Rolex Submariner
1976

The James Bond Christmas poster I just published reminded me of this 1976 King Kong Christmas Launch poster, which starred Jeff Bridges wearing his stainless steel Rolex Submariner so I thought I would post it.





Saturday, December 20, 2014

A Christmas Present From James Bond...



A Christmas Present 
from James Bond
1974

Last month I completed a major update to the Roger Moore Chapter in The James Bond Rolex Story, so I thought I would share this 1974 James Bond, Christmas Present movie poster from, The Man With The Golden Gun. Or course, Roger Moore wore his Rolex Submariner in this movie...

Friday, December 19, 2014

Have Yourself A Very Merry Christmas!!!


Rolex Christmas Ornament
by Dan Pierce

Thursday, December 18, 2014

Vintage Coca Cola Ads...


Vintage Coca-Cola Christmas

Rolex and Coca Cola have many attributes in common. They are both classic, timeless and iconic.

I love these vintage Coca-Cola Christmas ads from way back when. They remind me of my childhood. Yes, I actually used to put together an old electric train set from the 1950s when I was a kid ;-) Now that I think about it, Coca-Cola as a brand has much in common with Rolex in the sense they are both timeless and classic...



1938 Coca Cola Christmas Ad




1941 Coca Cola Christmas Ad



1945 Coca Cola Ad
Have A Coke



1952 Coca Cola Ad



1967 Coca Cola Holidays Ad



1970 Coca Cola Ad
It's The Real Thing. Coke.

As they say, "There's nothing like the real thing" and this vintage Coca Cola Ad from 1970 brings back many great memories!!!

Wednesday, December 17, 2014

Rolex Macro Shot: GMT Coronet


...Rolex Macro Shot Of The Day...

Rolex GMT Coronet Shot by Chris B.

Tuesday, December 16, 2014

Rolex Coolness: Clint Eastwood: Two-Tone Root Beer GMT-Master


...Rolex Coolness...

Clint Eastwood
Two-Tone Root Beer GMT-Master
[Jubilee Bracelet]

Monday, December 15, 2014

Sunday, December 14, 2014

Eric Goode: A Great Man...


...Saving Endangered Species of Turtles...


Eric Goode
A Great Man
Rolex Datejust

Eric Goode is a great man, who has made it his mission in life to protect endangered species of turtles from all over the world. Be sure to check out the 60 Minutes video story.

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